Summit Partners Makes Growth Equity Investment in Hairstory

Choate represented Summit Partners in its growth equity investment in Hairstory, the unconventional haircare brand that helped to create the sustainable, non-detergent cleansing category. Hairstory’s foundational belief is that cleansing without shampoo is healthier for the hair and scalp while also safer for the environment. Its core product, New Wash, cleans hair without any detergent, ending what the company sees as a vicious cycle of over-cleansing created by shampoo. This partnership will enable Hairstory to accelerate investments in sustainable formulations and packaging, expand its hairdresser community, and help more consumers understand that shampoo is the enemy of good hair.